Education

HSMAI’s ROC 2020 will prepare attendees to take the lead in revenue strategy. The educational sessions are focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the changing landscape of hospitality technology, and driving profit throughout the customer journey.

Wednesday, June 17, 2020

Stay tuned! Keynote/general session details will be announced in early 2020!

Awards Celebration
The awards celebration in the morning will shine the spotlight on the incredible talent and accomplishments of revenue optimization leaders.

  • Vanguard Award honoree for Lifetime Achievement in Revenue Optimization
  • Revenue Optimization Professionals of the Year, co-presented by HSMAI and Rainmaker

The Lightning Round

It’s a ROC tradition: revenue executives will share their best practices, strategic insights, and big ideas for driving revenue and profit…in 6 minutes and 40 seconds each.

You’ll leave with best practices and practical takeaways that you can use to sharpen your every-day skills and boost property performance, and strategic insights that broaden your perspective and help you better understand key issues and concepts that impact the strategic and leadership aspects of the revenue optimization discipline.

Wednesday, June 17, 2020

Tuesday, June 16 | 12:304:30 pm

CRME Review Course

As revenue optimization in the hospitality industry continues to grow as an art and a science, you can confirm and demonstrate your knowledge, experience, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification.

Back by popular demand, this face-to-face course is for candidates pursuing the CRME. The course reviews the key concepts covered in the certification study guide. It’s a great final “cram session” before the certification exam. Participants have the opportunity to take the CRME exam on site immediately following the review course if they have submitted their application in advance.

Space is limited, and an additional registration fee is required.

Learn more about this course — and how to be approved to take the exam on site.

Reserve your seat when you register for ROC.

If you are not attending ROC, you may register for this program on its own.

Facilitated by Dr. Warren Jahn, CRME, Head, Global Operations Training, Americas Learning Delivery, IHG, and past chair of HSMAI’s Revenue Management Advisory Board

Sponsored by IDeaS Revenue Solutions

CHDM Review Course

This four-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam on site immediately following the review course if they have submitted their application in advance.

Space is limited, and an additional registration fee is required.

Learn more about this course — and how to be approved to take the exam on site.

Reserve your seat when you register for ROC.

If you are not attending ROC, you may register for this program on its own.

Facilitated by Holly Zoba, CHDM, VP, Technology Resources, Hospitality Digital Marketing, and past chair of HSMAI’s Marketing Advisory Board

Tuesday, June 16 | 1:30–4:30 pm

These sponsored workshops are included in your ROC registration and will take place on Tuesday, June 16, 2020, from 1:30-4:30 pm. Each session is designed and delivered by the designated sponsoring company. Reserve your seat via the ROC registration form.

1:30 – 2:20 pm

  • Stay tuned! Details will be announced early in 2020.
  • Learn about 2020 partnership opportunities here and reserve your spot today!

2:30 – 3:20 pm

  • Stay tuned! Details will be announced early in 2020.
  • Learn about 2020 partnership opportunities here and reserve your spot today!

3:30 – 4:20 pm

  • Stay tuned! Details will be announced early in 2020.
  • Learn about 2020 partnership opportunities here and reserve your spot today!

Stay tuned! Breakout session details will be announced early in 2020!

Stay tuned! Breakout session details will be announced early in 2020!

Stay tuned! Breakout session details will be announced early in 2020!