ROC registration includes Day 1 sessions and activities on Tuesday, October 26 (with the exception of the certification review courses), Day 2 general and breakout sessions on Wednesday, October 27 including breakfast, lunch, and closing reception, and access to the HITEC exhibit hall and general sessions (for pre-qualified hotelier and faculty ROC registrants, a $450 value).

Registration Type Early Bird through September 28
Sept. 29–Onsite
Hotel/Associate1 $775 / $1125 $975 / $1325
Partner/Supplier2 $875 / $1225 $1075 / $1425
Faculty or Student HSMAI members $388 / na $388 / na
Hotel Group Pricing Inquire at

1 Individuals who are directly employed by hotel brands, management companies, ownership groups, independent hotels and resorts, DMO’s, restaurants and attractions
2 Individuals from supplier organizations who market to hotel/associate professionals
Join HSMAI today to save on registration fees. 

Additional Registration Opportunities Early Bird through Sept. 28
Sept. 29 – Onsite
CRME Review Course, Oct. 27 $149 / $249 $199 / $299
CHDM Review Course, Oct. 27 $149 / $249 $199 / $299
Closing Reception Only, Oct. 27 $50 / $75 $50 / $75


Registered attendees may pick up badges at the ROC registration desk located at the Henry B. Gonzalez Convention Center (900 E Market St, San Antonio, TX). New registrants can also sign up at these times.

  • Tuesday, October 26 | 11:00 am – 5:00 pm
  • Wednesday, October 27 | 8:00 am – 5:00 pm


HITEC Buyer’s Show Passes

For pre-qualified hotelier and faculty HSMAI ROC and Marketing Strategy Conference registrants, HITEC will provide one complimentary, non-transferable HITEC Buyer’s Show Pass registration, which includes: 3 days of access to the HITEC Exhibit Hall on Tuesday, Wednesday & Thursday; the Keynote session on Monday; the General sessions on Tuesday, Wednesday, and Thursday; and Exhibitor Technology Showcase sessions and the Exhibitor Tutorial sessions. This pass does NOT include access to any HITEC education sessions. See the HITEC Schedule of Events for more information. This HITEC registration is valued at $450 USD.

The HITEC Buyer’s Show Pass is available to buyers only, as defined by HITEC Management. Qualified VIP Buyers are professionals employed by hotels, resorts, casinos, clubs, etc. Complimentary registrations may not be used by suppliers/vendors or consultants; nor personnel, board members, dealers, distributors, subsidiaries, investors, partners/associates, or family members of exhibiting companies. Registration upgrades to the Full Conference option and tickets to the HITEC Opening Party on Monday are also available. Contact HFTP at +1 512-249-5333 or to inquire.

HSMAI will automatically register all qualified registrants directly with HITEC. Your contact information will be provided to HFTP, the host of HITEC, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass, please notify Mandie Hart at

Cancellation Policy

Cancellations received four weeks prior to the conference will receive a full refund less a $100 administrative fee. Cancellations received between four and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded, except in the case of a medical emergency. All cancellations must be submitted in writing to

Substitution Policy

A transfer of your full registration is permitted prior to the conference by submitting a written request to Onsite transfers must be accompanied with proof of the original confirmation letter. Only one transfer is permitted per original registrant. The individual submitting the transfer request is responsible for all financial obligations (any balance due) associated with that substitution. Badge sharing, splitting, and reprints are strictly prohibited.

Hotel Group Pricing/Promo Codes

Hotel companies can enjoy significant savings on ROC registration when they sign up five or more people from the same company. The discount is $50 off per registration. Contact Mandie Hart at +1 703.506.2025 or to receive a promo code to register your team. Special rates are also available for faculty and students who are HSMAI members.

Earn Certification Credits

You will be eligible to receive up to 8 hours of continuing education for CRME and CHDM certification and re-certification for attending the full conference on June 17. You can earn an additional 3-5 hours for attending pre-ROC workshops and presentations (on Tuesday, June 16).


If you register online, you will immediately receive an electronic confirmation of your registration. If you faxed, mailed, or called in your registration and have not received a confirmation within 10 business days, please contact

Official Attendee Roster

Approximately two weeks prior to the conference, attendees will have the opportunity to add their name and contact information to the conference app.

Consent to Use of Photographic Images

Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.

Special Accommodations

HSMAI is committed to providing access to all individuals attending the conference. Those needing any special accommodations (e.g., sign-language interpretation or large-type print materials) should email Juli Jones.

Registration Help

If you have any questions regarding your registration, please contact Mandie Hart at +1 703.506.2025 or