ROC registration includes access to all activities on Tuesday, June 18 (with the exception of the certification review courses), the main ROC program on Wednesday, June 19 including breakfast, lunch, and reception, and access to the HITEC exhibit hall and general sessions (for pre-qualified hotelier and faculty ROC registrants, a $450 value).


Registration Type Early Bird through May 14
May 15–Onsite
Hotel/Associate1 $745 / $945 $845 / $1045
Partner/Supplier2 $845 / $1045 $945 / $1145
Faculty or Student HSMAI members $373 / na $373 / na
Hotel Group Pricing Inquire at

1 Individuals who are directly employed by hotel brands, management companies, ownership groups, independent hotels and resorts, DMO’s, restaurants and attractions
2 Individuals from supplier organizations who market to hotel/associate professionals
Join HSMAI today to save on registration fees. 

Additional Registration Opportunities Early Bird through May 14
May 15 – Onsite
CRME Review Course, June 18 $149 / $199 $199 / $249
CHDM Review Course, June 18 $149 / $199 $199 / $249
Closing Reception Only, June 19 $50 / $75 $50 / $75


Online Registration is Closed. Please see Onsite Registration Information Below


Registered attendees may pick up badges at the ROC registration desk located at the Minneapolis Convention Center (301 2nd Ave. S., Minneapolis, MN) on the Mezzanine, 1 level below street level. New registrants can also sign up at these times.

  • Tuesday, June 18 | 11:00 am – 5:00 pm
  • Wednesday, June 19 | 8:00 am – 5:00 pm


HITEC Passes

For pre-qualified hotelier and faculty ROC registrants, HITEC will provide one complimentary, non-transferable registration which entitles the recipient to three days of the exposition, access to exhibitor tutorials, TechTalks, and the HITEC keynote sessions (valued at $450). Comp registrations are only available to qualified hotel buyers and full-time faculty members and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies. HSMAI will automatically register all qualified registrants directly with HITEC. Your contact information will be provided to HFTP, the host of HITEC, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass, please notify Mandie Hart at

Cancellation Policy

Cancellations received three weeks prior to the conference will receive a full refund less a $75 administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded, except in the case of a medical emergency. All cancellations must be submitted in writing to

Substitution Policy

A transfer of your full registration is permitted prior to the conference by submitting a written request to Onsite transfers must be accompanied with proof of the original confirmation letter. Only one transfer is permitted per original registrant. The individual submitting the transfer request is responsible for all financial obligations (any balance due) associated with that substitution. Badge sharing, splitting, and reprints are strictly prohibited.

Hotel Group Pricing/Promo Codes

Hotel companies can enjoy significant savings on ROC registration when they sign up five or more people from the same company. The discount is $50 off per registration. Contact Mandie Hart at +1 703.506.2025 or to receive a promo code to register your team. Special rates are also available for faculty and students who are HSMAI members.

Earn Certification Credits

You will be eligible to receive up to 8 hours of continuing education for CRME and CHDM certification and re-certification for attending the full conference on June 20.  You can earn an additional 3-5 hours for attending pre-ROC workshops and presentations (on Tuesday, June 19).


If you register online, you will immediately receive an electronic confirmation of your registration. If you faxed, mailed, or called in your registration and have not received a confirmation within 10 business days, please contact

Official Attendee Roster

Approximately two weeks prior to the conference, you will find the attendee roster in the conference app.

Consent to Use of Photographic Images

Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.

Special Accommodations

HSMAI is committed to providing access to all individuals attending the conference. Those needing any special accommodations (e.g., sign-language interpretation or large-type print materials) should email Juli Jones.

Registration Help

If you have any questions regarding your registration, please contact Mandie Hart at +1 703.506.2025 or