An HSMAI Commercial Strategy Event ROC AMERICAS REGISTER

Renew. Rebuild. Recover.

See Who's Coming

Registered Companies



See Current List

New: Health and Safety Protocols
Based on the latest guidance from the CDC for indoor gatherings, HSMAI will require masks to be worn throughout all indoor events in Dallas regardless of attendees’ vaccination status.

In 2021 – Wednesday, September 29* in Dallas, Texas – HSMAI ROC will prepare attendees to fuel their company’s recovery, elevate their leadership and business acumen (and that of their teams), anticipate and respond to headwinds, and drive profit throughout the customer journey.

HSMAI ROC has been where hotel revenue leaders unite for education, collaboration, and innovation for almost two decades. There has never been a greater need to gather around these pillars than today.

The conference will be live, in-person and is organized by HSMAI’s Revenue Optimization Advisory Board.

* An opening reception reconnecting revenue leaders will jumpstart HSMAI ROC on Tuesday, September 28.

What You Can Expect

Conference Partners

Learn about 2021 partnership opportunities here and reserve your spot!