June 16-17, 2020

San Antonio, Texas, USA


If you’re a revenue optimization professional working in hospitality and travel, you know that things have never been more demanding — or exciting. It’s not enough to understand the science of data analytics, artificial intelligence, machine learning, and countless other technologies that can monitor price fluctuations day by day and minute by minute. You also have to be familiar with the art of strategy, innovation, leadership, and talent development.

The HSMAI ROC 2020 program will provide the tools you need to master both the art and the science of revenue strategy — a competitive edge that will help you win the fight for the customer, achieve the optimal business mix, and get a midyear boost in this uncertain economic environment.

This is where hotel revenue leaders unite for education, collaboration and innovation at the world’s largest gathering of revenue professionals in the travel industry.

For almost two decades, HSMAI ROC has delivered the most compelling and comprehensive event for the hotel revenue optimization discipline, with more than 650 leading professionals coming together to address the most critical trends affecting hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue optimization, sales, marketing, and distribution connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

ROC prepares attendees to take the lead in revenue strategy with education focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.

Why industry leaders say ROC is a must-attend event

Conference Partners

Learn about 2020 partnership opportunities here and reserve your spot!