October 26-27, 2020
San Antonio, Texas, USA

In light of the worldwide uncertainty stemming from the impact of the COVID-19 pandemic, HSMAI ROC has been rescheduled to October 26-27, 2020. In addition, HFTP’s co-located HITEC will take place October 26-29. By rescheduling for later this year, HSMAI is allowing time for group gatherings to be safe once-again; as well as, give attendees and the hospitality businesses they represent some space to focus and strategize on their economic recovery.

ROC@HOME – June 17

HSMAI’s ROC is the premier event for hospitality revenue optimization professionals. In response to the unique challenges of 2020, HSMAI Global presented ROC@Home — a day-long experience designed to fuel your revenue recovery efforts. ROC@Home may be over, but you can still download the free exclusive Toolkit, and register to see the recordings of the more than 30 live sessions presented, for just $25 (USD). Visit the ROC@Home site for details.


If you’re a revenue optimization professional working in hospitality and travel, you know that things have never been more demanding — or exciting. It’s not enough to understand the science of data analytics, artificial intelligence, machine learning, and countless other technologies that can monitor price fluctuations day by day and minute by minute. You also have to be familiar with the art of strategy, innovation, leadership, and talent development.

The HSMAI ROC 2020 program will provide the tools you need to master both the art and the science of revenue strategy — a competitive edge that will help you win the fight for the customer, achieve the optimal business mix, and get a midyear boost in this uncertain economic environment.

This is where hotel revenue leaders unite for education, collaboration and innovation at the world’s largest gathering of revenue professionals in the travel industry.

For almost two decades, HSMAI ROC has delivered the most compelling and comprehensive event for the hotel revenue optimization discipline, with more than 650 leading professionals coming together to address the most critical trends affecting hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue optimization, sales, marketing, and distribution connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

ROC prepares attendees to take the lead in revenue strategy with education focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.

Why industry leaders say ROC is a must-attend event

Conference Partners

Learn about 2020 partnership opportunities here and reserve your spot!