ROC 2020 Update

HSMAI and its Revenue Optimization Advisory Board are developing a new, innovative, interactive format to deliver the learning, networking, and best practices sharing that usually takes place face-to-face annually at ROC.

This move is due to the ongoing volatility and uncertainty around live events, and the decision by HFTP to move its HITEC event, usually co-located with ROC, to a virtual format.

HSMAI’s ROC has been where hotel revenue leaders unite for education, collaboration, and innovation for almost two decades. There has never been a greater need for these pillars than today.

HSMAI’s recent ROC@Home, a day focused on revenue recovery, engaged more than 2,500 industry professionals globally. HSMAI will build off of that experience to deliver the most compelling and comprehensive program possible to provide the insights, best practices, access to thought leaders, and know-how that hoteliers need when they need it most to lead the industry’s recovery.

Details will be available here as they are confirmed. Please direct question to

ROC@HOME – June 17

In response to the unique challenges of 2020, HSMAI Global presented ROC@Home — a day-long experience designed to fuel your revenue recovery efforts. ROC@Home may be over, but you can still download the free exclusive Toolkit, and register to see the recordings of the more than 30 live sessions presented, for just $25 (USD). Visit the ROC@Home site for details.

Conference Partners

Learn about 2020 partnership opportunities here and reserve your spot!