ROC Update

HSMAI has developed a new, innovative, interactive format to deliver the learning, networking, and best practices sharing that usually takes place face-to-face annually at ROC. This move is due to the ongoing volatility and uncertainty around live events, and the decision by HFTP to move its HITEC event, usually co-located with ROC, to a virtual format.

» Learn about 35 opportunities to engage as part of the HSMAI Road to Recovery 2020 program.

» Save the Date for ROC 2021: September 28-29, 2021, Dallas, TX

HSMAI will co-locate its ROC Americas program and associated executive roundtables focused on hotel revenue optimization September 28-29 in Dallas, in conjunction with HITEC. “We look forward to welcoming industry revenue optimization professionals to Dallas along with HFTP as we bring the community together to lead the recovery,” said HSMAI President and CEO Robert A. Gilbert, CHME, CHBA.

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HSMAI’s ROC has been where hotel revenue leaders unite for education, collaboration, and innovation for almost two decades. There has never been a greater need for these pillars than today.

Conference Partners

Learn about 2020 partnership opportunities here and reserve your spot!