Become a Partner

Since 2004, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Annually, this conference delivers the most compelling and comprehensive revenue management event for the hotel industry, and convenes more than 650 key stakeholders to address the most critical trends affecting revenue management in hotels today. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement.

Save the date now to join us in San Antonio June 16-17, 2020

Questions? Contact Elise Rhinehart @ erhinehart@hsmai.org.

ROC Demographics

Attendees at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. Of the 2019 hotel attendees, 81% hailed from the corporate offices of brands, management companies and ownership groups. In total, 129 unique hotel companies and 58 individual properties were represented.

See who attended in Minneapolis:

2019 ROC Attendee Snapshot

ROC Partnership Tiers

Platinum | Silver | Bronze | Start-Up Pavilion

PLATINUM PARTNER – 4 available

Benefits:

  • Conference Welcome: Welcome attendees from the main stage during a general session (2-3 minutes)
  • Co-Sponsorship of the VIP Reception Honoring CRMEs held the evening before the conference, and two (2) invitations to the reception (Reception of approximately 150 attendees including Certified Revenue Management Executives and other VIPs)
  • Opportunity to provide a customized logo item for distribution at attendee place settings in the general session. Pre-approval from HSMAI is required. The item is produced at the sole-cost of the sponsoring company.
  • Pre- or post-event dedicated E-blast to conference registrants. All content must be approved by HSMAI prior to distribution.
  • Conference registrations for four (4) company representatives
  • Premium logo recognition in pre- and post-event marketing
  • Logo placement on print and email marketing
  • Name mention in select press releases
  • Acknowledgment as a “Platinum Partner” on the event website with logo
  • Onsite branding on the sponsor logo loop
  • Logo in printed conference program with 200-word company description included in conference app
  • Opportunity to submit company-produced educational content for pre-conference email distribution to all registered attendees
  • Premium-placed display counter with fully customized graphic panels and dedicated electricity
  • Pre- and post-event registration lists in Excel format (no email addresses)

Cost: $17,500

 

SILVER PARTNER – 12 available

Benefits:

  • Breakout Session Sponsor: Silver Partners will be positioned as session sponsors and recognized by a member of HSMAI’s Revenue Management Advisory Board during the introduction to the breakout session with:
    • customized slide on the room’s screens (company logo or a design provided by partner)
    • logo on signage outside the room, on the conference app and in the printed program
    • opportunity to place a piece of collateral at each seat in the assigned session
  • Conference registrations for three (3) company representatives
  • Logo recognition in pre- and post-event marketing
  • Logo placement on print and email marketing
  • Name mention in select press releases
  • Acknowledgment as a “Silver Partner” on the event website with logo
  • Onsite branding on the sponsor logo loop
  • Logo in printed conference program with 150-word company description included in conference app
  • Opportunity to submit company-produced educational content for pre-conference email distribution to all registered attendees
  • Display counter with at least two (2) customized graphic panels and electricity
  • Pre- and post-event registration lists in Excel format (no email addresses)

Cost: $10,500

 

BRONZE PARTNER

Benefits:

  • Conference registrations for two (2) company representatives
  • Recognition in select marketing Onsite branding on the sponsor logo loop
  • Acknowledgment as a “Bronze Partner” on the event website
  • Logo in printed conference program and 100-word company description in conference app
  • Display counter with at least one (1) customized graphic panel and electricity
  • Pre- and post-event registration lists in Excel format (no email addresses)

Cost: $6,500

 

START-UP PAVILION (limited availability)

Are you a young company less than 2 years old servicing the revenue management discipline with new and innovative tools and services that the hotel leaders need to see? Showcase your new tech and ideas at the Start-Up Pavilion!

Benefits:

  • Conference registration for 1 company representative
  • Name recognition in printed conference program and 50-word company description in conference app
  • Designated table space at the pavilion area with space for a laptop presentation
  • Pre- and post-event attendee lists in Excel format (no email addresses)
  • Recognition in select marketing
  • Onsite branding on the sponsor logo loop
  • Acknowledgement as a Start-up Pavilion Partner on the event website

Cost: $2,500

New in 2019!

All Platinum, Silver and Bronze partners will have electricity installed at their booths so there will be no additional fees from the convention center to have dedicated power onsite.

ROC À La Carte Options

ENHANCE YOUR VISIBILITY

À la carte opportunities are for committed platinum, silver, and bronze partners only. Unless otherwise noted, all à la carte sponsorships offer:

  • Exclusive visibility associated with the specific partnership
  • Recognition in pre-event marketing, on the event website, and in the printed program
  • Branded signage associated with the sponsorship

Opportunities:

  • Reception Partner (1 available) $7,500  
  • Lunch Partner (1 available) $7,500
  • Breakfast Partner (2 available) $3,000
  • Afternoon Break Partner $3,000 SOLD!
  • Conference Bag Partner (1 available) $2,500 Bag and collateral design subject to prior approval by HSMAI
  • Conference Lanyard Partner $2,500 design subject to prior approval by HSMAI SOLD!
  • Wireless Internet Partner (1 available) $2,500 
  • Hydration Station Partner $2,500 SOLD!
  • Charging Station Partner (1 available) $2,500
  • Headshot Studio Booth Partner $2,500 SOLD!
  • Pre- or Post-Event E-blast (Limited availability) $2,500 All content must be approved by HSMAI prior to distribution. 
  • Additional pre-event attendee list (3-4 weeks before event | Excel Format) (no email addresses) $1,000
  • Conference Printed Program Advertisements
    • ½ page – $1,200
    • ¼ page – $750

Enhanced Visibility at the Conference – $2,500-$5,000

Do you have a great sponsorship idea? We welcome creative and innovative suggestions that add value to the event and create meaningful branding opportunities. Let us know – contact Elise, erhinehart@hsmai.org, to create your own custom sponsorship.

ROC Other Partnership Opportunities

ROC Attendee Scholarship | Revenue Management Professionals of the Year Co-Presenter | HSMAI Helps | CRME Review Course | Partner Insights Sessions | Research in Action Presentations & Reception | HSMAI Faculty Roundtable

 

ROC Attendee Scholarship

The HSMAI Conference Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company’s support will make it possible for 10 industry professionals to attend the Revenue Optimization Conference.

  • Opportunity to identify five (5) individuals to be specifically recruited by HSMAI through the scholarship program
  • Pre-event recognition in a press release announcing the program and call for applications
  • Logo recognition on the online application
  • Logo recognition in the printed conference program
  • Opportunity to send each scholarship recipient a personal pre-event congratulatory message

Cost: $7,500


 

Revenue Management Professionals of the Year Co-Presenter SOLD!

The HSMAI Americas Revenue Management Professional of the Year awards recognize and promote excellence in the field of revenue management in hotels. Honorees represent the very best in revenue management. The award co-presenter is recognized throughout the nomination and recognition periods.

  • Pre-event recognition in press releases calling for nominations and announcing winners
  • Logo recognition on the online nomination form
  • Logo recognition in the printed conference program
  • Opportunity to have one (1) company representative co-present the award with the chair of HSMAI’s Revenue Management Advisory Board from the general session stage at the ROC
  • Opportunity to send each award winner a personal pre-event congratulatory message

Cost: $7,500


 

HSMAI Helps SOLD!

Wednesday, June 19, 2019 | 8 am…until complete

All ROC attendees are invited to connect with each other while giving back to the conference’s host city. In partnership with Clean the World, we will build hygiene kits to leave behind for Houston’s shelters and disaster relief efforts. Attendees can spend time over the course of the day at this “Open House” volunteer opportunity – every minute counts as we prepare these valuable kits made of recycled, left-over hygiene products from hotels throughout North America.

  • The opportunity to have up to 3 representatives assigned to an HSMAI Helps station (e.g., welcome station, packing station, hair care station, etc.) to assist (and mingle with) attendees as they build the kits
  • Recognition in ROC’s pre- and post-event marketing
  • Recognition on signage during the event, in the ROC program, and on the ROC logo loop
  • ROC pre-event registration list in Excel format (no email addresses)

Cost: $2,500 


 

CRME Review Course SOLD!

June 18, 2019 

Support revenue management professionals seeking their professional certification by sponsoring the Certified Revenue Management Executive (CRME) Review Course co-located with ROC and held the day prior to the conference.

  • Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Revenue Optimization Conference
  • Opportunity to welcome attendees (2-3 minutes)
  • Two (2) review course registrations for qualified CRME candidates (can be used by company employees or given as a scholarship from company)
  • Logo recognition in printed agenda and on-site signage

Cost: $2,500

 

CHDM Review Course – 1 available

June 18, 2019

Support revenue management and marketing professionals seeking their professional digital marketing certification by sponsoring the Certified Hospitality Digital Marketer (CHDM) Review Course co-located with ROC and held the day prior to the conference.

  • Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Digital Marketing Strategy Conference and ROC
  • Opportunity to welcome attendees (2-3 minutes)
  • Two (2) review course registrations for qualified CHDM candidates (can be used by company employees or given as a scholarship from company)
  • Logo recognition in printed agenda and on-site signage

Cost: $2,500

 

Partner Insights Sessions SOLD!

Tuesday, June 18, 2019 

Be the leader of your own session the afternoon before ROC. Invite your current and potential customers to learn more about best practices, emerging trends, and new developments in the industry, with the opportunity to showcase your products and services. Help them understand how to get the most of what they are (or might be) buying from you. These workshops are open to all ROC attendees for no additional charge. Workshops will be incorporated in the main agenda and marketed as a part of ROC.

Cost: $3,500


 

Research in Action Presentations & Reception – 3 available

June 18, 2019

This pre-ROC workshop will feature faculty members’ applied research. Faculty presenters will provide insights that offer applications and solutions to the revenue management and digital marketing challenges of driving measurable short-term results while simultaneously keeping an eye on future developments and opportunities. Research in Action gives faculty members the opportunity to share best practices and network with industry professionals and their peers.

The workshop is open to all ROC attendees for no additional charge.

  • Pre-event recognition throughout the workshop marketing (online and via email), onsite, and within marketing for ROC
  • Opportunity to welcome attendees (2-3 minutes)
  • Logo recognition in printed agenda and on-site signage

Cost: $2,500

 

HSMAI Faculty Roundtable – 2 available

Held the day prior to ROC, the Faculty Roundtable is for faculty members seeking to bolster their revenue management curriculum and enhance the RM experience for students (both in and out of the classroom). They will: share best practices for courses, assessment, and supporting materials/ technology; and, identify where/how schools would benefit from industry support, and how that support can be operationalized.

  • Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Revenue Optimization Conference
  • Opportunity to welcome attendees (2-3 minutes)
  • Logo recognition in printed agenda and on-site signage
  • Opportunity to have 1 company representative attend the think tank

Cost $2,500

ROC Partnership Contact Us

Interested in learning more about the benefits of being a ROC Partner? Contact:

Elise Rhinehart, CMP

Business Development Manager

Hospitality Sales & Marketing Association International

7918 Jones Branch Drive, Suite 300, McLean, VA  22102

T: 703-506-3297 | F: 703-506-3266 | erhinehart@hsmai.org

Ready to Sign Up? Complete the ROC Partner Commitment Form and return to erhinehart@hsmai.org