Become a Partner

Since 2004, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Annually, this conference delivers the most compelling and comprehensive revenue management event for the hotel industry, and convenes more than 650 key stakeholders to address the most critical trends affecting revenue management in hotels today. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement.

Save the date now to join us in Dallas, TX September 28-29, 2021

Questions? Contact Elise Rhinehart @ erhinehart@hsmai.org.

ROC Demographics

Attendees at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. Of the 2019 hotel attendees, 81% hailed from the corporate offices of brands, management companies and ownership groups. In total, 129 unique hotel companies and 58 individual properties were represented.

See who attended in Minneapolis:

2019 ROC Attendee Snapshot

ROC Partnership Tiers

Scroll down to review each partnership tier for the 2021 Revenue Optimization Conference!

 

PLATINUM PARTNER – 4 available

 

 

 

 

 

 


Benefits:

  • Conference Welcome: Welcome attendees from the main stage during a general session (2-3 minutes)
  • Opportunity to provide a customized logo item for distribution at attendee place settings in the general session. Pre-approval from HSMAI is required. The item is produced at the sole-cost of the sponsoring company.
  • Pre- or post-event dedicated E-blast to conference registrants. All content must be approved by HSMAI prior to distribution.
  • Conference registrations for four (4) company representatives
  • Premium logo recognition in pre- and post-event marketing
  • Logo placement on print and email marketing
  • Name mention in select press releases
  • Acknowledgment as a “Platinum Partner” on the event website with logo
  • Onsite branding on the sponsor logo loop
  • Logo in printed conference program with 200-word company description included in conference app
  • Opportunity to submit company-produced educational content for pre-conference email distribution to all registered attendees
  • Premium-placed display counter with fully customized graphic panels and dedicated electricity
  • Pre- and post-event registration lists in Excel format (no email addresses)

Cost: $17,500

 

SILVER PARTNER

 

 

 

 

 

 

 

Benefits:

  • Breakout Session Sponsor: Silver Partners will be positioned as session sponsors and recognized by a member of HSMAI’s Revenue Management Advisory Board during the introduction to the breakout session with:
    • logo on presentation screen throughout the day in the breakout room
    • logo on signage outside the room, on the conference app and in the printed program
    • opportunity to place a piece of collateral at each seat in the assigned session
  • Conference registrations for three (3) company representatives
  • Logo recognition in pre- and post-event marketing
  • Logo placement on print and email marketing
  • Name mention in select press releases
  • Acknowledgment as a “Silver Partner” on the event website with logo
  • Onsite branding on the sponsor logo loop
  • Logo in printed conference program with 150-word company description included in conference app
  • Opportunity to submit company-produced educational content for pre-conference email distribution to all registered attendees
  • Display counter with at least two (2) customized graphic panels and electricity
  • Pre- and post-event registration lists in Excel format (no email addresses)

Cost: $10,500

 

BRONZE PARTNER

Benefits:

  • Conference registrations for two (2) company representatives
  • Recognition in select marketing Onsite branding on the sponsor logo loop
  • Acknowledgment as a “Bronze Partner” on the event website
  • Logo in printed conference program and 100-word company description in conference app
  • Display counter with at least one (1) customized graphic panel and electricity
  • Pre- and post-event registration lists in Excel format (no email addresses)

Cost: $6,500

 

SUPPORTING PARTNER (limited availability)

 

 

 

Benefits:

  • Conference registration for 1 company representative
  • Name recognition in printed conference program and 50-word company description in conference app
  • Designated table space in in partner showcase area
  • Pre- and post-event attendee lists in Excel format (no email addresses)
  • Recognition in select marketing
  • Onsite branding on the sponsor recognition loop
  • Acknowledgement as a Supporting Partner on the event website

Cost: $2,500

ROC Other Partnership Opportunities

EXECUTIVE ROUNDTABLES

A select thought leadership opportunity – sponsor an executive roundtable for senior leaders of hotel companies

HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face forums. The by-invitation-only executive roundtables in Dallas, TX will host 15-20 senior executives, each responsible for a leading hotel brand or hotel management company’s revenue strategy and execution.

Each roundtable has three exclusive partnership opportunities available to connect with these unique audiences.

Benefits:

  • Opportunity for one (1) company representative to sit for a 20 minute Partner Insights session (10 min case study presentation/10 min discussion with attendees). Discussion topics will be mutually agreed upon with HSMAI, our partners and the Roundtable Planning team
  • Invitation for the interviewee and one (1) other company representative to attend the networking lunch on Wednesday
  • Co-branded content with logo recognition and partner mention in the Roundtable summary providing insights for the industry at large
  • Recognition on signage, and in the onsite guide with company description, representative listing, and logo
  • Opportunity to offer guests a branded gift
  • Pre- and post-event access to full contact information for all attendees (except email)
  1. Brand Chief Revenue Officer Executive Roundtable
    • Partnership Cost – $12,500
  2. Hotel Management Company Chief Revenue Officer Executive Roundtable
    • Partnership Cost – $10,000

 

Chief Revenue Officer Joint Reception and Dinner

Wednesday, September 29, 2021

Up to three exclusive partners have the opportunity to co-host a reception and dinner for the chief revenue officer executive roundtable attendees from both the hotel brands and management companies.

Benefits:

  • Opportunity for up to three (3) company representatives to attend the networking reception and dinner
  • Opportunity for one company representative to greet the group with a 2-3 minute welcome
  • Logo recognition on event signage and printed materials
    • Partnership Cost – $10,000

ROC À La Carte Opportunities

ENHANCE YOUR VISIBILITY

À la carte opportunities are for committed platinum, silver, and bronze partners only. Unless otherwise noted, all à la carte sponsorships offer:

  • Exclusive visibility associated with the specific partnership
  • Recognition in pre-event marketing, on the event website, and in the printed program
  • Branded signage associated with the sponsorship

Opportunities:

  • Reception Partner (1 available) $7,500  
  • Lunch Partner (1 available) $7,500
  • Breakfast Partner (2 available) $3,000
  • Afternoon Break Partner $3,000
  • Conference Bag Partner (1 available) $2,500 Bag and collateral design subject to prior approval by HSMAI
  • Conference Lanyard Partner $2,500 design subject to prior approval by HSMAI
  • Wireless Internet Partner (1 available) $2,500 
  • Hydration Station Partner $2,500
  • Charging Station Partner (1 available) $2,500
  • Headshot Studio Booth Partner $2,500
  • Pre- or Post-Event E-blast (Limited availability) $2,500 All content must be approved by HSMAI prior to distribution. 
  • Additional pre-event attendee list (3-4 weeks before event | Excel Format) (no email addresses) $1,000
  • Conference Printed Program Advertisements
    • ½ page – $1,200
    • ¼ page – $750

ROC Attendee Scholarship

The HSMAI Conference Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company’s support will make it possible for 10 industry professionals to attend the Revenue Optimization Conference.

  • Opportunity to identify five (5) individuals to be specifically recruited by HSMAI through the scholarship program
  • Pre-event recognition in a press release announcing the program and call for applications
  • Logo recognition on the online application
  • Logo recognition in the printed conference program
  • Opportunity to send each scholarship recipient a personal pre-event congratulatory message

Cost: $7,500

CHDM Review Course – 1 available

Support revenue management and marketing professionals seeking their professional digital marketing certification by sponsoring the Certified Hospitality Digital Marketer (CHDM) Review Course co-located with ROC and held the day prior to the conference.

  • Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Digital Marketing Strategy Conference and ROC
  • Opportunity to welcome attendees (2-3 minutes)
  • Two (2) review course registrations for qualified CHDM candidates (can be used by company employees or given as a scholarship from company)
  • Logo recognition in printed agenda and on-site signage

Cost: $2,500

 

Enhanced Visibility at the Conference – $2,500-$5,000

Do you have a great sponsorship idea? We welcome creative and innovative suggestions that add value to the event and create meaningful branding opportunities. Let us know – contact Elise, erhinehart@hsmai.org, to create your own custom sponsorship.

ROC Partnership Contact Us

Interested in learning more about the benefits of being a ROC Partner? Contact:

Elise Rhinehart, CMP

Business Development Manager

Hospitality Sales & Marketing Association International

7918 Jones Branch Drive, Suite 300, McLean, VA  22102

T: 703-506-3297 | F: 703-506-3266 | erhinehart@hsmai.org

Ready to Sign Up? Complete the ROC Partner Commitment Form and return to erhinehart@hsmai.org