Schedule

HSMAI’s “Commercial Strategy Week” in Dallas is September 27 – 30, 2021.

If you are only attending HSMAI ROC, plan to be there Tuesday, September 28 in time for the Reconnection Reception at 5:00 pm. The conference program will end at 5:15 pm on Wednesday, September 29.

MONDAY, SEPTEMBER 27, 2021

8:30 – 11:30 pm HSMAI Americas Board of Directors Meeting
by invitation
12:00 – 5:00 pm Registration Desk Open
12:00 – 6:30 pm Executive Roundtables
by invitation

  • Chief Marketing Officer (CMO)
  • Chief Digital Officer (CDO)
  • Chief Loyalty Officer (CLO)
12:30 – 4:30 pm CHDM Review Course
separate fee applies; followed by optional exam administration for those who submitted their certification application in advance
12:30 – 5:00 pm Resort Best Practices Roundtable
for resort subscribers only | subscribe today
1:30 – 4:30 pm Partner Insights Workshops
included in all conference registrations

TUESDAY, SEPTEMBER 28, 2021

*requires Marketing Strategy Conference registration, or combo registration with HSMAI ROC

8:00 am Registration Desk & HSMAI Bookstore are Open
8:00 – 9:00 am Partner Showcase & Breakfast*
9:00 am – 5:00 pm Marketing Strategy Conference Keynotes, Breakouts Sessions, Partner Showcase, & Lunch*
12:30 – 4:30 pm CRME Review Course
separate fee applies; followed by optional exam administration for those who submitted their certification application in advance
5:00 – 6:30 pm Reconnection Reception* **
Wrap up the Marketing Strategy Conference and kick-off HSMAI ROC; included in all conference registrations

WEDNESDAY, SEPTEMBER 29, 2021

**requires HSMAI ROC registration, or combo registration with the Marketing Strategy Conference

8:00 am Registration Desk & HSMAI Bookstore are Open
8:00 – 9:00 am Partner Showcase & Breakfast**
8:00 – 9:00 am Award Honoree Celebration Breakfast
by invitation for HSMAI Top 25 honorees, lifetime achievement award honorees, and the 2021 Revenue Optimization Professionals of the Year
9:00 am – 5:15 pm HSMAI ROC Keynotes, Breakouts Sessions, Partner Showcase, & Lunch**
6:30 pm Chief Revenue Officer (CRO) Roundtable Dinner
by invitation

THURSDAY, SEPTEMBER 30, 2021

8:00 am – 3:00 pm Executive Roundtables
by invitation

  • Chief Revenue Officer
  • Ownership Commercial Executive