Know Before You Go

To make your travels to, and time in, Dallas the best possible, please review the very important items outlined below.

Based on the latest guidance from the CDC for indoor gatherings, HSMAI will require masks to be worn throughout all indoor events in Dallas regardless of attendees’ vaccination status. Learn more about all protocols that will be in place during HSMAI Commercial Strategy Week.

Take a few minutes today to download and familiarize yourself with the conference app so you can make the most of your time.

  1. Download @
  2. Sign up and set up your Attendee Profile
  3. “Search for an Event” and select “HSMAI Commercial Strategy Week”
  4. “Join Now” and use the event code HSMAI2021

With the app you can:

  • Make a connection
  • Schedule an appointment
  • Chat with a connection
  • Create a personal agenda by clicking “+” to the right of the agenda item and it will populate in “My Agenda” on top of the screen
  • Use the agenda filter to find specific events based on the track/category
  • Post to the app’s social wall
  • Learn about conference partners

Omni Dallas Hotel
555 S Lamar St,
Dallas, TX 75202

Avoid the lines and pick up your badges early. This is the place to get your questions answered about everything happening during “HSMAI Commercial Strategy Week” in Dallas.

And, pick up HSMAI publications and keynote speakers’ books at the HSMAI Bookstore (for VERY special pricing only available onsite).

Monday September 27 | 12:00 pm – 5:00 pm
Omni Dallas Ballroom Foyer

Tuesday, September 28 | 8:00 am – 6:00 pm
Omni Dallas Ballroom Foyer

Wednesday, September 29 | 8:00 am – 3:00 pm
Omni Dallas Ballroom Foyer

Parking is available at the Omni for a fee.

Attire for the conference and related events is business casual. Do not forget a light sweater or jacket – ballrooms and meeting rooms are notoriously challenging to keep at a comfortable temperature.

Don’t forget your mask!

See the app for complete details and get ready for an exciting, interactive, provocative week of events:

Partner companies support HSMAI’s mission and make the conferences possible. Please plan to visit them to learn how their products and services can help you and your business thrive.

On Monday, 9/27, sponsored by Milestone and free to conference attendees and locals alike, 3 different workshops will start you off with tactical insights to take home. Omni Hotel, Arts District 5:

1:30 pm | Omnichannel Paid Strategies for Maximizing Revenue for Your Hotel
2:30 pm | The Art and Science of High Performing Hotel Websites
3:30 pm | How Google’s New Page Experience and Core Web Vitals Impacts 70% of Your Hotel Website Traffic

Learn more.

#HSMAIMSC21 (I’m Attending Social Images)
#HSMAIROC21 (I’m Attending Social Images)

For those attendees also visiting HFTP’s HITEC, download the HITEC app for details.

If you have questions or need additional information, please contact HSMAI at or 703-506-3280.

We look forward to seeing you next week in Dallas! Don’t forget your masks!