ROC Bookstore | Tuesday, 6/16 & Wednesday, 6/17 | All Day

Limited quantities of keynote speakers’ books and HSMAI’s certification study guides are available at ROC – get yours early for very special pricing!

Headshot Studio & ROC Photo Booth | Wednesday, June 17 | All Day

Your headshot is often the first impression you make, and it can leave a lasting impact on your personal brand. Update yours today for free!



HSMAI Helps | Tuesday, June 16 | 11:00 am – 5:00 pm

Spend as little as 5 minutes at this “Open House” volunteer opportunity to make an impact and give back to our host city.

ROC ‘n’ Run or Walk | Wednesday, June 17 @ 6:15 am & Thursday, June 18 @ 6:30 am

Get out for a bit of exercise while getting to know other attendees! The guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each run and walk is limited to the first 30 people who sign up.

We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers).

Partner Showcase | Wednesday, June 17 | All Day

Visit the ROC partners to learn how their products & services can help you and your business thrive. As a bonus, many are giving away some great prizes at the end of the day.

VIP Reception Honoring CRMEs | Tuesday, June 16 | 7–9 pm

This by-invitation-only reception is exclusively for faculty, ROC speakers, award winners, Revenue Optimization Advisory Board members from around the globe, and Certified Revenue Management Executives (CRMEs). Should you have received an invitation, but can’t find it? Please let HSMAI know.


Faculty Roundtable | Tuesday, June 16 | 1:00–4:00 pm

This roundtable is for full-time faculty members who are seeking to bolster their curriculum and enhance the revenue management experience for students (both in and out of the classroom).

The agenda will center on the exchange of best practices – for courses, assessment, supporting materials/ technology, industry engagement, and more – with like-minded faculty, as well as revenue optimization leaders from a variety of hotel companies.

PRE-REGISTRATION IS REQUIRED: Interested in attending but did not receive an invitation? Please let Renee Blessing know at

Research in Action Presentations & Reception | Tuesday, June 16 | 4:30–6:30 pm

Faculty presenters will provide insights that offer applications and solutions to the revenue management and digital marketing challenges of driving measurable short-term results while simultaneously keeping an eye on future developments and opportunities. Research in Action gives faculty members the opportunity to share best practices and network with industry professionals and their peers.

Following the Research in Action presentations, a reception gives faculty members and revenue professionals the opportunity to share best practices while bridging industry and academia.