ROC Bookstore | Tuesday, 6/18 & Wednesday, 6/19 | All Day

Limited quantities of keynote speakers’ books and HSMAI’s just-updated certification study guides are available at ROC – get yours early for very special pricing!

Headshot Studio & ROC Photo Booth | Wednesday, June 19 | All Day

Your headshot is often the first impression you make, and it can leave a lasting impact on your personal brand. Update yours today for free!

And, bring your team, friends, and partners together to capture fun memories at the ROC Photo Booth (new this year!).

Brought to you by IDeaS Revenue Solutions


Faculty Roundtable | Tuesday, June 18 | 1:00–4:00 pm

This roundtable is for faculty members currently teaching revenue management at the undergraduate and/or graduate level who are seeking to bolster their curriculum and enhance the revenue management experience for students (both in and out of the classroom).

The agenda will center on the exchange of best practices – for courses, assessment, supporting materials/ technology, industry engagement, and more – with like-minded faculty, as well as revenue optimization leaders from a variety of hotel companies.

PRE-REGISTRATION IS REQUIRED: Interested in attending but did not receive an invitation? Please let Juli Jones know at

Research in Action Presentations & Reception | Tuesday, June 18 | 4:30–6:30 pm

Faculty presenters will provide insights that offer applications and solutions to the revenue management and digital marketing challenges of driving measurable short-term results while simultaneously keeping an eye on future developments and opportunities. Research in Action gives faculty members the opportunity to share best practices and network with industry professionals and their peers.

  • Managerial Response Impacts upon Guest Satisfaction and Online Posting Behavior | Dr. Chris Anderson, Academic Director, Cornell University
  • Comparing Customer Perceptions of Hotel and Peer-to-Peer Accommodation Advantages and Disadvantages | Dr. Katerina Berezina, CRME, Assistant Professor, University of Mississippi
  • The Emerging Trend of Hotel Total Revenue Management | Dr. Gabor Forgacs, Professor, Ryerson University
  • Hot Labor Topics In Restaurant Management | Dr. Toni Repetti, Assistant Professor, Harrah College of Hospitality, University of Nevada, Las Vegas
  • The Role of Individual, Organizational, and Moral Intensity Factors on Revenue Manager Decision Making | Dr. Jeff Beck, Associate Professor, Michigan State University

Following the Research in Action presentations, a reception gives faculty members and revenue professionals the opportunity to share best practices while bridging industry and academia.


HSMAI Helps | Tuesday, June 18 | 11:00 am – 5:00 pm

Spend as little as 5 minutes at this “Open House” volunteer opportunity to make an impact and give back to our host city. HSMAI ROC attendees will build 600 hygiene kits to leave behind for Loaves & Fishes which serves Minnesotans in need.

Made possible by Rainmaker & STR

ROC ‘n’ Run or Walk | Wednesday, June 19 @ 6:15 am & Thursday, June 20 @ 6:30 am

Get out for a bit of exercise while getting to know other attendees! The guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each run and walk is limited to the first 30 people who sign up.

Meet “On the Plaza” — the large grassy area just outside of the main convention center entrance. It is bordered by 2nd Ave S, S Marquette Ave, and S 12th St.. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers).

Direct questions to Juli Jones or Lou Zameryka.

Reserve your spot in your conference registration form.

Partner Showcase | Wednesday, June 19 | All Day

Visit the ROC partners to learn how their products & services can help you and your business thrive. As a bonus, many are giving away some great prizes at the end of the day.

VIP Reception Honoring CRMEs | Tuesday, June 18 | 6–8 pm

This by-invitation-only reception is exclusively for faculty, ROC speakers, award winners, Revenue Optimization Advisory Board members from around the globe, and Certified Revenue Management Executives (CRMEs). Should you have received an invitation, but can’t find it? Please let HSMAI know.